Jaguar Cars is a British luxury vehicle brand with a storied history that began in 1922 when it was founded as the Swallow Sidecar Company by William Lyons and William Walmsley. Initially producing motorcycle sidecars, the company transitioned to automobile manufacturing and rebranded as Jaguar in 1945 to avoid negative associations with the initials "SS" after World War II. Over the decades, Jaguar has become synonymous with elegance, performance, and British automotive craftsmanship, producing iconic models like the XK120, E-Type, and XJ series.
Throughout its evolution, Jaguar has undergone several ownership changes. It became part of British Leyland in the 1960s and was later acquired by Ford Motor Company in 1989. In 2008, Tata Motors, an Indian multinational automotive manufacturing company, purchased Jaguar along with Land Rover, merging them to form Jaguar Land Rover (JLR) as a subsidiary. Under Tata's ownership, Jaguar has expanded its global presence and continued to innovate while maintaining its commitment to luxury and performance.
In recent years, Jaguar has made significant strides in the electric vehicle (EV) market. The launch of the Jaguar I-PACE in 2018 marked the brand's first all-electric performance SUV, earning critical acclaim and numerous awards for its design and engineering excellence. The I-PACE combines sports car performance with zero-emission driving, showcasing Jaguar's dedication to sustainable mobility solutions. Furthermore, Jaguar has announced ambitious plans to become an all-electric luxury brand by 2025, signaling a bold commitment to electrification across its entire model lineup.
CEO | Adrian Mardell |
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Founded | 1922 |
Market Cap / Stock Symbol | 25b$ / TTM |
Headquarters | Whitley, Coventry, UK |
Website | https://www.jaguar.com |