The Afeela 1, Sony and Honda’s electric crossover, promises cutting-edge tech with a touch of quirky design flair, blending both brands’ distinct sensibilities. It’s an intriguing start to a partnership that’s not afraid to shake up the EV market with its unique take on smart mobility.
Sony Honda Mobility, Inc., established in 2022, represents a groundbreaking collaboration between Sony, a global leader in electronics and entertainment, and Honda, a renowned automotive manufacturer with decades of expertise. Headquartered in Tokyo, Japan, the joint venture was formed to pioneer innovative electric vehicles (EVs) that combine Honda’s automotive engineering excellence with Sony’s cutting-edge technology in imaging, sensing, and connectivity. The company’s mission is to redefine mobility by creating vehicles that are not just modes of transportation but platforms for new experiences.
The flagship initiative of Sony Honda Mobility is the Afeela brand, which focuses on developing smart EVs integrated with advanced AI, user-friendly interfaces, and cloud connectivity. Afeela vehicles aim to seamlessly blend comfort, safety, and entertainment, pushing the boundaries of what drivers and passengers can expect from an EV. By leveraging Sony’s expertise in digital technology and Honda’s legacy of reliability and performance, the company strives to set new standards in the rapidly evolving electric vehicle market.
At its core, Sony Honda Mobility is committed to addressing global challenges like sustainability and urban mobility. Through its forward-thinking approach, the company envisions a future where cars become hubs for digital interaction, powered by clean energy and enhanced by personalized technology. By harmonizing innovation with environmental responsibility, Sony Honda Mobility is shaping the next generation of mobility solutions.
| CEO | Kenichiro Yoshida |
|---|---|
| Founded | 1946 |
| Market Cap / Stock Symbol | 127b$ / SONY |
| Headquarters | Tokyo, JP |
| Website | https://www.shm-afeela.com/en/ |
