Afeela

Afeela

By Doug Clayton, EVGrok Staff Writer

The Sony Honda Afeela 1 might sound like the title of a tech gadget, but this electric crossover is anything but mundane. Born from an unexpected partnership between two Japanese titans, it’s a curious concoction of Honda’s tried-and-tested automotive prowess and Sony’s undeniable tech savvy. The result is a sleek, futuristic EV packed with features that feel more like a video game console than a car. But don’t let the flash fool you—it’s designed to be a proper daily driver, even if it looks like it’s just rolled out of a sci-fi film set.

At first glance, the Afeela 1’s design is a bit of a marmite affair. Its minimalist lines and distinct lack of traditional grilles scream “future,” but you’ll either find its smooth, button-free aesthetic refreshingly modern or a tad lifeless. Step inside, though, and it’s a different story. The cabin is dominated by screens—yes, plural—with nearly every surface offering some form of digital interaction. It’s as though Sony decided to turn the dashboard into a cinema and Honda made sure you could still see out of the windscreen.

Performance-wise, it’s no slouch. The dual-motor setup provides brisk acceleration, though it’s not quite aiming to dethrone the likes of Tesla’s ludicrous offerings. Instead, the focus is on comfort, efficiency, and an experience that feels more “smartphone on wheels” than “track-day hero.” The range is competitive, but not class-leading, suggesting Sony and Honda are banking on the car’s software smarts to keep buyers interested.

Ultimately, the Afeela 1 is a bold step forward in the EV space, albeit one that plays to its creators’ strengths. It’s a tech-forward, comfort-first approach that doesn’t try too hard to be all things to all people. Whether it’s a stroke of genius or an oddball experiment depends on how you feel about a car that might be smarter than its driver. Either way, it’s worth keeping an eye on—if only to see what these two giants cook up next.